Every end has a beginning. Together, we decide what you want to achieve over the coming years. Achieving success requires focus and goals. Companies with clear and detailed objectives perform better than other companies, because they steer by targets.
You can base your goals on: sales, profit, brand value, number of new customers and prospects, return from the database, return from marketingactivities, cross- and up-selling, retention, customer satisfaction, brand recognition, the number of innovations or growth in distribution turnover. In concrete terms: you decide on 25% fewer “ship jumpers” and a 100% increase in sales. In even more concrete terms: your objectives are 30% more sales from existing customers and 5% new customers each month, with a minimum annual turnover of € 200,000. Alternatively, you may decide that, each year, there must be 10 marketing communication tests, at least 5 product innovations and 2 successful introductions. In this phase, it is essential to involve your employees in the objective-setting process. As the objectives set can only be achieved with sufficient support and involvement, the next step in marketing 2.0 cannot be taken until the objectives have been formulated and are supported by your employees
- Concrete objectives = better performance
- The greater the detail, the better the results
- Involve employees in the objective-setting process Support and incentives are internal success factors• Innovation is the basis for long-term results
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