“Good products sell themselves”. But what constitutes
a good product? A good product is
based entirely on the needs of your customers,
and tailored as specifically as possible to those
needs. These “customer insights” are the key to
developing and optimising products and
services. Your customer has significant input as
regards the content of the products he later
purchases from you.
This process is known as
“co-creation”. Using various tried-and-tested
techniques, we involve groups of customers
and prospects in optimising your current
products and developing new products and
services. The new Fiat 500, for example,
underwent a process whereby, for 500 days,
500 mechanics “fine-tuned” the design online.
Today, the practice of involving customers and
prospects in the development of products and
efficient services is widespread among companies
of all sizes in many different sectors. As a
result, these products are perfectly attuned to
the needs of those customers. Naturally, we
also look at your full range and the product
proposition. The product proposition is the full
offering received by your customer. Usually,
this is a combination of product, supplementary
services, guarantees and other extras.
During this phase, we also cast an eye over your
competitors. To gain a lasting commercial advantage, it is important that your product
proposition is distinctive and better than your
competitor’s.
Together, we survey the customer insights, competitors’ offerings, and market trends. We then plot a continuous product and proposition strategy, geared towards development, optimisation and innovation, so that you can be sure that the products and services you are marketing meet with the approval of your customers and prospects.
- Customers are central to the development and re-development of products and services
- The greater the customer’s input into a product, the more readily he will make a purchase
- Use co-creation; focus squarely on the customer’s needs and become more successful
- Good products and propositions translate into more customers, fewer “ship jumpers” and greater customer value research and study target groups you may not have considered.
- We also involve the people at your organisation in this process, tapping their existing knowledge and enriching it with our insights.
- The result is a fact-based, forwardlooking target group strategy with new, often surprising choice scenarios.
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