Online consumer behavior is constantly evolving. Where consumers used to be conservative and careful, now their online behavior is much more edgy and strongheaded. Marketers have their work cut out for them to try and keep up with these trends.
Online consumers barely show any loyalty towards previously used webstores. Even worse, a Quidco study ('Online Shopping Report') shows that only one in three British consumers actively revisits familiar websites. The other two thirds start a digital search, mostly starting with search engines or comparison websites.
Through this digital search, consumers manage to find bargains and new products all on their own, meaning they rely less and less on traditional banners or e-mail advertising. 35% of respondents prefers not to be hassled by these advertising methods. Also of interest is that 95% says not to give any merit to a website's design and layout, while online payment methods are gaining consumers' trust. Quidco's study shows that less than a quarter of respondents still has issues with paying online.
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