New! 16 Marketing 2.0 rules to guide you through the recession!

We are in an economic recession. It's something we all have to get through, it's something businesses have to deal with. A recession also offers opportunity: it's when things get rough that people and marketers are forced to critically reflect on what they're doing.

Sales figures are under pressure, and with it so are marketing budgets. Accountability now plays a more important role than ever while attention for existing clients is top priority. I offer 16 rules you can use to face the economic recession. These rules enable you to take a critical look at your current approach, cleaning up your business accordingly. The rules are based on my 'The New Marketing Cycle' model, as well as years of experience with optimization, innovation (video) and start-up companies.  Apply for the free book!