The longer a search result's URL is, the less likely it is visitors will follow the link. Research agency Marketingsherpa studied the connection between URL length in Google search results and click-through behavior. Users who were confronted with long URLs were 2.5 times as likely to click the next search result instead, compared to users confronted with short URLs in their search results.
Marketingsherpa suggests users try to read and understand the search result URL. Length of the sentence plays a big role in reading speed: a shorter URL is much easier to read and thus often preferable. Also, a long URL visually splits the page in two parts. Users tend to look at the lower part of the page, the part below the long URL.
Although URL length would seem insignificant, the study advises organisations to keep it in mind nonetheless when designing their websites.
Interessant stuk!
thnx
Geplaatst door: Omar Kbiri | maart 25, 2009 om 10:39 vm