Big brands are increasingly attempting to create interactive communication. It's happening through billboards and bathroom advertising and soon interactive advertisements will be found in newspapers and magazines as well. One of the brands experimenting with interactive communication is Hennes & Mauritz.
Clothing brand Hennes & Mauritz is working hard to increase customer involvement with H&M. The main tool to reach this goal is interactivity with their customers. When using modern techniques on their mobile phones, consumers can scan the bar codes on H&M billboards, bringing interactivity one step closer. The mobile phone recognizes the bar code and opens the H&M website, allowing consumers to order products on the spot.
It's not just communication that's becoming more interactive, products are also becoming more interactive. In the near future, it may be possible to order products in an offline store at the push of a button. This ease of use should greatly stimulate impulse buying in consumers.
Reacties