You can't be everything for everyone: choose your target audiences!

Commercial success depends on how valuable you are to buyers. This means you have to focus on groups who share the same needs demands.
Focusing means being up-to-date on specific groups' customer insights. Afterall, customer insights are the basis for your commercial strategy. With these insights in mind, you develop the product proposition, crossmedial campaign, web presence and brand. Make sure you get through to what your target audience is thinking,
understand their reasons for purchasing, their reasons not to, their compliments and criticism. This is what fuels a profitable, customer focused approach. Target groups differ from eachother, so you'll have to tweak and tune your approach for specific groups. Customer insights can be gained through many different ways: user generated content, online discussion boards, talking to or interviewing your clients, branch research, account managers, callcenters or other forms of customer interaction.