Stay up-to-date, stay sharp

Marketing is changing. Worldwide there are companies, marketers, researchers, marketing agencies and creative minds at work to realise these changes. Every day new brilliant ideas appear, remarkable campaigns appear, cases are thought through carefully, new techniques and opinions emerge. Ten years ago it was difficult to get a hold of this information, but today bloggers, twitters, online video and marketing agents are constantly providing us with an overload of information. Every day, I get up at 6.30am to scan the information, to organize it and process it in my presentations, plans and speeches. It's my job as inspirator and strategist. I develop my own personal vision and share it with the world, I use the vision of others to improve myself. That's how marketing 2.0 works. So to stay up-to-date yourself, to stay sharp with current developments, sign up on http://reader.google.com. Through the RSS reader, you can follow all your favorite weblogs, read articles, share, archive and pass on. You can bookmark your favorite websites at http://www.delicious.com: millions of internet surfers mark their favorite websites daily, tagging them with key words like 'marketing', 'virals' and thousands of other tags. It's an easy way to create an impressive collection of links to articles and research while also profiting from the knowledge and 'bookmarks' from hundreds of thousands of other users. Share your findings with your team every week. Discuss the most interesting developments that are relevant to your company: stay up-to-date, stay sharp.