Finding new customers, retaining existing customers and encouraging them to spend more. Who doesn’t aspire to that? Companies are looking for new branding opportunities at the lowest possible cost. Old media, such as direct mail and advertisements, are struggling to deliver.
The media landscape is changing fast. Technological developments are creating movement and dynamism. Your customers and prospects use traditional and new media in tandem. They read emails and newsletters, study free local media and direct mail, use search engines, receive text and picture messages, watch television, enter into sales discussions on the telephone, communicate via MSN, weblogs and communities such as Hyves, play online games, click on banners and watch videos on all kinds of websites. With more than a hundred forms of media through which you can reach your target group, it’s no easy task just gearing all these media to the various target groups in a controlled way - let alone effectively and clearly mapping the results. Nevertheless, it is essential to combine new and old marketing instruments. Above all else, it makes for better results. Furthermore, experience with new media gives a company an attractive and necessary advantage. The most effective marketing approaches are geared towards customer behaviour. Your customer decides whether or not to make a purchase, requests information, uses the product, complains, shares experiences, talks about it with friends and family, is loyal, and much more besides. You can find out a great deal about this behaviour in advance. Armed with that knowledge, you can automatically track types of behaviour through cross-media mini-campaigns. This event-driven marketing approach delivers better results at lower cost, as it demonstrates that you know what matters to your customers. This makes it a great instrument for cross- and up-selling and retention (winning back “ship jumpers”). Over the coming years, your database of customers and prospects will become an increasingly important and valuable resource, so you must continually enrich the information it contains and record as much individual information about customers and prospects as possible (including preferences, purchases and behaviour). An enriched database enables you to communicate in a very targeted and personal way, while keeping costs low. Marketing-Monday creates an innovative marketing communication strategy tailored specifically to the behaviour of your target groups, including their communication style. In addition, we provide knowledge, innovation, creativity, systems and working methods which enable your employees to independently manage the new communication strategy.
- Create new opportunities and combinations using technological developments
- Customers and prospects use traditional and new media in tandem
- Well-managed cross-media marketing communication delivers the best results
- Automatic (event-driven) marketing keeps the costs of recruiting, retaining and up-selling low
- Enriched databases, which can be used in a cross-media and multi-channel approach, are the way ahead
- Innovate your marketing communication strategy
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