You know your market and your customers. Based on this, together we decide the target groups with which you intend to achieve your objectives. To do this, you need an insight into the profitability of current customer groups and the potential of new target groups.
Armed with that knowledge, you set priorities. Energy, time and money are in short supply, so you need to decide the groups to whom you want to appeal. These are, of course, the direct and indirect target groups who are expected to deliver the best returns. During this phase, MarketingMonday conducts a critical review of the situation with you. We conduct additional research and study target groups you may not have considered. We also involve the people at your organisation in this process, tapping their existing knowledge and enriching it with our insights. The result is a fact-based, forwardlooking target group strategy wi
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