Marketing

Marketing is becoming an increasingly competitive industry. To succeed, brands need to abandon traditional marketing models and harness the power of technology to connect to consumers in ever more personal and engaging ways.

Holographic technology is the future of advertising in an era of ad-blockers

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From interactive voice ads to DNA-based marketing: can advertising get any more futuristic?

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Facial recognition tech turns our faces into big business

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The retail sector is turning to immersive technologies, and all the big players are leveraging AR

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Is AI simply better at everything – even creating and delivering news?

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Microtrends can decide who wins or loses in business

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Big data marketing can help even the smallest companies succeed

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Authentic content, voice search, AI, and AR/VR – trends that will shape marketing in 2019

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4 Brands that failed to innovate and disappeared into the abyss of irrelevance

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Key lessons that small and medium companies can learn from Starbucks

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The power of the hashtag – is Instagram the marketing platform of the future?

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The digital ads industry is broken. Can blockchain fix it?

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Celebrating individuality - New Balance uses artificial intelligence to reward people who stand out from the crowd

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What are psychographics? Understanding the ‘dark arts’ of marketing

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The rise and rise of recommerce: a marriage of sustainability and e-commerce

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Top technologies transforming marketing right now

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Redefining marketing – how chatbots can grow your brand, one conversation at a time

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Emotion-detecting AI: If a marketer can get you to cry, he can get you to buy

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Trendwatcher in the spotlight: Faith Popcorn

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4 crazy tech developments bringing virtual reality to food and drink

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Can we use technology to quell the rising tide of fake news and ‘alternative facts’?

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The future of marketing, are you ready for it?

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