Marketing is becoming an increasingly competitive industry. To succeed, brands need to abandon traditional marketing models and harness the power of technology to connect to consumers in ever more personal and engaging ways.
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Technology has a major impact on every conceivable industry, and the marketing sector is no exception. Living in the digital age, we’re constantly witnessing the emergence of new trends, each one with the potential to transform marketing and advertising as we know it.
Companies are increasingly relying on artificial intelligence (AI) and big data to analyse customer activity and recommend products, based on the generated insights. Thanks to AI-based solutions, businesses can better understand their customers, predict their behaviour and interact with them in real time. By harnessing the power of machine learning systems, companies can develop marketing strategies and email campaigns with increasingly personalised content – a powerful way to engage with customers, make them feel heard and build a relationship of trust. In short: extreme personalisation is becoming the new norm in marketing.
Another technology set to disrupt the future of marketing is blockchain. Traditional marketing is far from effective, and customers are increasingly suspicious of (potentially fake) content published online. Blockchain could be used to verify the authenticity of a specific ad or its advertiser, providing customers with peace of mind and making the industry more transparent.
With further tech developments, we expect that companies of all shapes and sizes will gain access to new and exciting ways to interact with their customers. They’ll be able to better promote their products and services and build stronger relationships. And increased customer satisfaction usually leads to an increase in profits as well.
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