Marketing is being forced to change by evolving customer habits, new markets, and exciting innovations. It’s no longer business as usual, and these disruptions are reshaping how companies chart a path into the future. Are you ready?
Brands are increasingly strengthening customer service by developing hyper-personalised offers. Thanks to the IoT, companies can gather real-time information to develop customer insight, helping them make better business decisions. By implementing AR and VR, tomorrow’s marketers keep customers engaged and meet the needs of the Millennials and Generation Z.