The Future of Agriculture

How will technology change agriculture in 2030? How does biotech ensure efficient crops and healthy animals? How do robots, drones and big data reshape the industry? Is the farm of the future a tech company?

The future of agriculture is inspiring. The future of agriculture is full of promise. Tomatoes containing all the vitamins we need. Drones analysing the fields and algorithms predicting the harvest. The smart greenhouse doesn’t require any staff as sensors and robots do the work. New systems such as geothermal energy and solar cells provide sustainable benefits and blockchain technology makes the supply chain more efficient. Welcome to the future of the agricultural sector! This lecture can be combined with ‘Organisation of the future’. It can also be customised on request.

Topics that will be covered during the lecture



Through selective breeding, farmers have been improving animals and plants for thousands of years, leading to the domesticated animals and plants used in livestock and crop agriculture today. Breeding has become much more sophisticated in the 20th century, with traits selected producing greater yields, enhanced flavours and drought and pest resistance. Recently, scientists have started genetically modifying crops to improve this process. Welcome to biotech.


Drone technology gives the agricultural sector a high-tech makeover. Aerial and ground-based drones can be used throughout the crop cycle. They can perform soil and field analyses, shoot seed pods and plant nutrients into the soil and spray crops with the correct amount of pesticide. They can offer advanced forms of crop monitoring, better crop management, high-tech irrigation and real-time crop health assessments.

Energy revolution

Agriculture and renewable energy are an excellent combination. Solar, wind and biomass energy can be continuously generated, providing farmers with additional sources of income. Some farms have become energy suppliers by leasing out land to energy companies. Solar panels, wind turbines and biomass digesters that produce biogas are increasingly becoming part of the future of agriculture

Artificial intelligence

Not only does artificial intelligence enable the automation of farming activities, it can also help make predictions on the best time to plant, apply fertilisers and harvest, all based on historical and climate data collected from sensors. This data is converted into information that can be used for planning and monitoring, managing herds, crops and land, and help with individual management decisions for animals and plants.


Robots enable massive production increases while reducing the need for resources. They can autonomously navigate their environment, plant seeds, pick fruits, apply fertiliser and take measurements. Robots and the high-tech nature of modern agriculture make farming an exciting career, poised to attract new people into the profession.

Vertical agriculture

The concept of indoor, vertical farming is turning agriculture as we’ve known it on its head. Unlike traditional, single-layer farming, vertically farmed crops are grown in smaller, often soil-less areas, stacked upwards in buildings in which growing conditions are carefully controlled. Vertical agriculture is also increasingly associated with urban farming, bringing food production closer to those living in the cities while reducing transportation costs and CO2 emissions.

Connected agriculture (IoT)

With the world population growing at breakneck speed, the need for agriculture to transition into smart farming is becoming increasingly pressing. To increase productivity and stay sustainable at the same time, it’s important for farmers to embrace, harness and introduce new technologies. Connected agriculture enables farmers to manage the different aspects of their businesses more efficiently while enhancing the wellbeing of livestock through real-time monitoring and reporting technology.

Company of the future

The company of the future is hyper connected. It closely monitors new developments and collaborates with startups, scientists and universities. It uses smart algorithms to analyse the world and employs a flexible workforce capable of rapidly developing new products, services or processes and offering support on complex issues. The company of the future requires accessible leaders who inspire, have new visions and are prepared to veer off the beaten track.

These companies have already experienced our inspiration sessions



Richard van Hooijdonk

International keynote speaker, trend watcher and futurist Richard van Hooijdonk offers inspiring lectures on how technology impacts the way we live, work and do business. Over 420,000 people have already attended his renowned inspiration sessions, in the Netherlands as well as abroad. He works together with RTL television and presents the weekly radio program ‘Mindshift’ on BNR news radio. Van Hooijdonk is also a guest lecturer at Nyenrode and Erasmus Universities.

0 +

I am interested in this lecture

Are you interested in this keynote lecture? Please complete the request lecture form or call me on 085-3030792.


Below you will find some videos of various performances and interviews with, among others, RTL Boulevard, RTL News, VARA and BNN. More videos can be viewed here.

What did others think of this lecture?


The symposium ‘Pilots vs. Nerds, Airpower in the Information Age’ was a great success. Nothing but positive feedback from the participants. In no small part thanks to your commitment and dedication, we were able to achieve this result.

Alexander Schnitger
Lieutenant-General Royal Netherlands Airforce

Richard van Hooijdonk’s contribution to the congress was particularly dynamic and inspiring! The participants experienced recognition, awareness and certainly, a wake-up call. There were no signs of a post-lunch dip! In short, an excellent contribution through a highly professional performance.

Jan Struijs

Richard van Hooijdonk is today’s foremost trend watcher. He explores how the latest technological developments impact each aspect of our lives, providing an exciting and sometimes disconcerting view of our future. And make no mistake; the future is coming at us with the velocity of a comet. Not only is Richard a child of the future; he is a great storyteller as well.

Roelof Hemmen
Presenter RTL news and BNR news radio

With your presentation 'Trendz 2030' you awakened the customs organisation. At the end of the day it turned out that your presentation had made the biggest impression. You made sure the issues were put on Strategic Management’s radar.

Alex Drost
Customs and the Tax and Customs Administration

A dazzling journey through new technology. The enthusiasm and energy during his presentation, combined with the visuals, provided a successful kick- off to our event.

Patrick Steemers
Partner Deloitte

99% was incredibly enthusiastic and 1% very enthusiastic :)! You've caused quite a stir within the group. Well done!

Joost Gulden
Head of Sales Stedin

An impressive and noteworthy presentation for our employees and customers. The rate at which change is happening - which you eloquently brought across in your energetic speech - requires a disruptive approach. To be continued!

Rob Pols
CEO Atos

Enthusiastic speaker, a good and versatile story. Everyone was ‘wowed’ by the lecture.

Maarten Buikhuisen
Directeur Global Solutions Heineken

Great keynote that really opened our eyes. Sparkling and energetic, from beginning to end. Thanks Richard, for showing us this different view of the fitness market and its future.

Arjan van Dijk
Commercial Director Matrix Fitness Benelux

Richard has inspired us and given us food for thought through his ‘own way’ of presenting - characterised by humour and interaction. It gives people energy, stimulates creativity and encourages thinking in opportunities.

Marcel Grisnigt
Vice President Thales

A spectacular kick-off to our ‘Away Day’. With many examples, he shows which changes are necessary to keep up with the technological developments. The presentation sparked many discussions throughout the day and inspired ideas for follow-up actions.

Gerard Blom
General manager Deltares

Afterwards everyone was enthusiastic. Not only because of the way you illustrated the generic trends but also because of the way you applied them to the agricultural and livestock industry - the market in which De Heus operates.

Joost Belt
Global Director – De Heus

Richard knows how to interpret the new developments in an inspiring manner, while simultaneously outlining their impact. Our visitors were challenged and inspired. Richard, thanks for an exciting and 'wondrous-ful’ presentation!

Leo van den Ende
CEO Sigmax

A great story, interactive, supported by many facts and anecdotes. He has convinced us.

Peter Zoeteman
Managing Director, Maritime Technology

Richard is very interesting and a true visionary. He brings the future so close that you can almost feel it. We found it interesting to see where technology will lead and how it will change our company and our business models.

Jan van Megen
Country manager - Arjo Huntleigh

Richard van Hooijdonk provides a dazzling presentation on numerous technological developments and their impact on society and the economy. Credible, high-speed and to the point. Inspires to think and act.

Henk Geveke
Managing Director TNO Defence

With lots of energy, Richard inspired us about the bewildering future of ‘value-based’ healthcare at the Swedish Embassy in The Hague. Thank you very much!

Andreas Rentner
Swedish Ministry of Economic Affairs

Highly recommended for any entrepreneur who wants to move with the times or rather; keep ahead of the times. Very inspiring.

John Verhagen
Chairman of the Executive Board ABAB

Richard van Hooijdonk was the perfect inspiration and he encouraged everyone to have an open mind! His enthusiasm, positivity and many tangible facts make him very credible.

Tessy Erns
Chairman Association of VPM

The connections have been made. We now know how to participate, innovate and conquer new markets in a unique way. Thanks for the fantastic session.

Rob van Veen
Commercial director, Draka

Richard's enthusiasm and inspiration were contagious. We’re still talking about it. He gave us food for thought; it was great to be able to share in his passion. He brought the future closer!

Gerard van der Vegte
Director X-ICT

Such an energetic and enthusiastic speaker! From the first few minutes, the audience hung on his every word when he spoke about ‘the future of healthcare.’ Especially the way he personally deals with these developments got people talking. It was a perfect start of our annual staff conference.

Angeline van Dijk
Director - Zorg van de Zaak


Our blog features a multitude of compelling technology articles on various subjects. New articles are added every week to keep you posted on the latest trends.

25 business leaders who inspire

25 business leaders who inspire

Running a business can be tough, and it’s not for the…
Human DNA holds the key to ultimate product and service personalisation

Human DNA holds the key to ultimate product and service personalisation

DNA could unlock the secret to efficient skin care Individually tailored…
5G paves the way for the era of total connectivity

5G paves the way for the era of total connectivity

5G brings unprecedented speed SEAT unveils the 5G-connected car Powering the…