The Future of Marketing
An even greater digital transformation awaits. The consumer of the future consists of data. His personal data and the ‘things’ he uses are the foundation for interaction and communication. 'Love Brands' and algorithms go hand in hand. Relevance is key.
The future of marketing is literally on our doorstep. New technology is transforming the marketing profession into a serious challenge and an outstanding experience. The Internet of Things, sensors, big data and smart algorithms provide the marketer with ‘faster than real-time’ information. Predictions determine the future and extreme personalisation is a fact. Virtual reality brings experiences even closer and crowd sourcing lends a helping hand. Digital 'helper brands’ will survive. For others it will be ‘game over’. Welcome to the future of marketing. This lecture can be combined with ‘Company of the future’. It can also be customised on request.
Topics that will be covered during the lecture
These companies already experienced our inspiration sessions
KEYNOTE SPEAKER, TREND WATCHER AND FUTURIST
Richard van Hooijdonk
International keynote speaker, trend watcher and futurist Richard van Hooijdonk offers inspiring lectures on how technology impacts the way we live, work and do business. Over 420,000 people have already attended his renowned inspiration sessions, in the Netherlands as well as abroad. He works together with RTL television and presents the weekly radio program ‘Mindshift’ on BNR news radio. Van Hooijdonk is also a guest lecturer at Nyenrode and Erasmus Universities.
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Barbara Strozzilaan 101
1083 HN Amsterdam
T: + 31 85 3030792
M: + 31 6 41330000
Below you will find some videos of various performances and interviews with, among others, RTL Boulevard, RTL News, VARA and BNN. More videos can be viewed here.