The future of marketing is literally on our doorstep. New technology is transforming the marketing profession into a serious challenge and an outstanding experience. The Internet of Things, sensors, big data and smart algorithms provide the marketer with ‘faster than real-time’ information. Predictions determine the future and extreme personalisation is a fact. Virtual reality brings experiences even closer and crowd sourcing lends a helping hand. Digital ‘helper brands’ will survive. For others it will be ‘game over’. Welcome to the future of marketing. This lecture can be combined with ‘Company of the future’. It can also be customized on request.
Not only are companies attracted to crowdsourcing because it is free and expands their talent pool, it also enables a company insight into what their customers desire. Marketing and crowdsourcing are a great fit. The crowd helps you to get your project going and enables you to tap into a potential client base at the same time.
Helper brands follow the customer’s lead. They appear as an assistant the customer can count on, enabling him to do what he wants to do - even better. Good helper brands support their customers in (un)expected ways and make powerful impressions – like a courier company delivering a parcel on a Sunday. They stand out and can thrive even in crowded markets.
The IoT provides limitless opportunities for brands, marketers and advertisers to listen and respond to their customers’ needs – on the appropriate device (in our home, car or office), with relevant messages, at the most opportune time. Increased connectivity – via social media and smart devices – leads to more data, enabling more relevant campaigns, optimised customer engagement and improved customer experience.
AI, and machine learning in particular, has become an integral part of many industries, not the least of which is marketing. It is particularly useful in content curation and for recommendations, enabling brands to offer relevant and personalised content, services or products based on aggregated wisdom. Machine learning helps to optimise online product mix display and to determine which demographics should see which type of copy.
Online, on the phone or in the store, the customer wants to experience high quality and consistency from a brand. They want the brand to know who they are, no matter where they are or how they’re engaged. Curated content and extreme personalisation leads to higher conversion rates, lower bounce rates and increased sales. In the future, smart fridges, smart contact lenses, smart homes and cars will also communicate with clients, leading to ultra-personalisation.
Consumers are connected via multiple devices, engaging with brands across physical and online channels and still, consumer expectations are rising. They want brands to view the experience through their eyes, orchestrate it across all channels and make it even more integrated, seamless and consistent. Soon, these channels will include smart fridges, Tesla dashboards and RFID chip implants.
In a world where the average attention span is only eight seconds, VR and AR offer exciting ways for marketers to create a fully immersive, interactive customer experience - a whole new level of brand exploration and storytelling. VR and AR have been shown to elicit empathy in viewers, which is important for marketing as brands are focused on using emotion to sell their goods and services.
The company of the future is hyper connected. It closely monitors new developments and collaborates with startups, scientists and universities. It uses smart algorithms to analyse the world and employs a flexible workforce capable of rapidly developing new products, services or processes and offering support on complex issues. The company of the future requires accessible leaders who inspire, have new visions and are prepared to veer off the beaten track.
We also offer customised keynotes. Existing lectures can be adjusted to your requirements, or we can develop a new keynote that is specifically tailored to what you need.
Marketing is being forced to change by evolving customer habits, new markets, and exciting innovations. It’s no longer business as usual, and these disruptions are reshaping how companies chart a path into the future. Are you ready?Download
“Credible, high-speed and to the point”
Richard van Hooijdonk provides a dazzling presentation on numerous technological developments and their impact on society and the economy. Credible, high-speed and to the point. Inspires to think and act.
“A dazzling journey through new technology”
A dazzling journey through new technology. The enthusiasm and energy during his presentation, combined with the visuals, provided a successful kick- off to our event.
“An impressive and noteworthy presentation”
An impressive and noteworthy presentation for our employees and customers. The rate at which change is happening - which you eloquently brought across in your energetic speech - requires a disruptive approach. To be continued!
“Thanks for the fantastic session”
Rob van Veen
The connections have been made. We now know how to participate, innovate and conquer new markets in a unique way. Thanks for the fantastic session.
“Contribution to the congress was particularly dynamic and inspiring!”
Richard van Hooijdonk’s contribution to the congress was particularly dynamic and inspiring! The participants experienced recognition, awareness and certainly, a wake-up call. There were no signs of a post-lunch dip! In short, an excellent contribution through a highly professional performance.
“Enthusiastic speaker, a good and versatile story”
Director Global Solutions
Enthusiastic speaker, a good and versatile story. Everyone was ‘wowed’ by the lecture.