The IoT provides limitless opportunities for brands, marketers and advertisers to listen and respond to their customers’ needs – on the appropriate device (in our home, car or office), with relevant messages, at the most opportune time. Increased connectivity – via social media and smart devices – leads to more data, enabling more relevant campaigns, optimised customer engagement and improved customer experience.

Online, on the phone or in the store, the customer wants to experience high quality and consistency from a brand. They want the brand to know who they are, no matter where they are or how they’re engaged. Curated content and extreme personalisation leads to higher conversion rates, lower bounce rates and increased sales. In the future, smart fridges, smart contact lenses, smart homes and cars will also communicate with clients, leading to ultra-personalisation.