The Future of Marketing

An even greater digital transformation awaits. The consumer of the future consists of data. His personal data and the ‘things’ he uses are the foundation for interaction and communication. ‘Love Brands’ and algorithms go hand in hand. Relevance is key.

The future of marketing is literally on our doorstep. New technology is transforming the marketing profession into a serious challenge and an outstanding experience. The Internet of Things, sensors, big data and smart algorithms provide the marketer with ‘faster than real-time’ information. Predictions determine the future and extreme personalisation is a fact. Virtual reality brings experiences even closer and crowd sourcing lends a helping hand. Digital ‘helper brands’ will survive. For others it will be ‘game over’. Welcome to the future of marketing. This lecture can be combined with ‘Company of the future’. It can also be customised on request.

Topics that will be covered during the lecture



Not only are companies attracted to crowdsourcing because it is free and expands their talent pool, it also enables a company insight into what their customers desire. Marketing and crowdsourcing are a great fit. The crowd helps you to get your project going and enables you to tap into a potential client base at the same time.

Helper brands

Helper brands follow the customer’s lead. They appear as an assistant the customer can count on, enabling him to do what he wants to do - even better. Good helper brands support their customers in (un)expected ways and make powerful impressions – like a courier company delivering a parcel on a Sunday. They stand out and can thrive even in crowded markets.

Internet of Things

The IoT provides limitless opportunities for brands, marketers and advertisers to listen and respond to their customers’ needs – on the appropriate device (in our home, car or office), with relevant messages, at the most opportune time. Increased connectivity – via social media and smart devices – leads to more data, enabling more relevant campaigns, optimised customer engagement and improved customer experience.

Artificial intelligence

AI, and machine learning in particular, has become an integral part of many industries, not the least of which is marketing. It is particularly useful in content curation and for recommendations, enabling brands to offer relevant and personalised content, services or products based on aggregated wisdom. Machine learning helps to optimise online product mix display and to determine which demographics should see which type of copy.

Extreme personalisation

Online, on the phone or in the store, the customer wants to experience high quality and consistency from a brand. They want the brand to know who they are, no matter where they are or how they’re engaged. Curated content and extreme personalisation leads to higher conversion rates, lower bounce rates and increased sales. In the future, smart fridges, smart contact lenses, smart homes and cars will also communicate with clients, leading to ultra-personalisation.

Ultra channel

Consumers are connected via multiple devices, engaging with brands across physical and online channels and still, consumer expectations are rising. They want brands to view the experience through their eyes, orchestrate it across all channels and make it even more integrated, seamless and consistent. Soon, these channels will include smart fridges, Tesla dashboards and RFID chip implants.

Virtual & augmented reality

In a world where the average attention span is only eight seconds, VR and AR offer exciting ways for marketers to create a fully immersive, interactive customer experience - a whole new level of brand exploration and storytelling. VR and AR have been shown to elicit empathy in viewers, which is important for marketing as brands are focused on using emotion to sell their goods and services.

Company of the future

The company of the future is hyper connected. It closely monitors new developments and collaborates with startups, scientists and universities. It uses smart algorithms to analyse the world and employs a flexible workforce capable of rapidly developing new products, services or processes and offering support on complex issues. The company of the future requires accessible leaders who inspire, have new visions and are prepared to veer off the beaten track.

These companies have already experienced our inspiration sessions



Richard van Hooijdonk

International keynote speaker, trend watcher and futurist Richard van Hooijdonk offers inspiring lectures on how technology impacts the way we live, work and do business. Over 420,000 people have already attended his renowned inspiration sessions, in the Netherlands as well as abroad. He works together with RTL television and presents the weekly radio program ‘Mindshift’ on BNR news radio. Van Hooijdonk is also a guest lecturer at Nyenrode and Erasmus Universities.

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I am interested in this lecture

Are you interested in this keynote lecture? Please complete the request lecture form or call me on 085-3030792.


Below you will find some videos of various performances and interviews with, among others, RTL Boulevard, RTL News, VARA and BNN. More videos can be viewed here.

What did others think of this lecture?


The symposium ‘Pilots vs. Nerds, Airpower in the Information Age’ was a great success. Nothing but positive feedback from the participants. In no small part thanks to your commitment and dedication, we were able to achieve this result.

Alexander Schnitger
Lieutenant-General Royal Netherlands Airforce

Richard van Hooijdonk’s contribution to the congress was particularly dynamic and inspiring! The participants experienced recognition, awareness and certainly, a wake-up call. There were no signs of a post-lunch dip! In short, an excellent contribution through a highly professional performance.

Jan Struijs

Richard van Hooijdonk is today’s foremost trend watcher. He explores how the latest technological developments impact each aspect of our lives, providing an exciting and sometimes disconcerting view of our future. And make no mistake; the future is coming at us with the velocity of a comet. Not only is Richard a child of the future; he is a great storyteller as well.

Roelof Hemmen
Presenter RTL news and BNR news radio

With your presentation 'Trendz 2030' you awakened the customs organisation. At the end of the day it turned out that your presentation had made the biggest impression. You made sure the issues were put on Strategic Management’s radar.

Alex Drost
Customs and the Tax and Customs Administration

A dazzling journey through new technology. The enthusiasm and energy during his presentation, combined with the visuals, provided a successful kick- off to our event.

Patrick Steemers
Partner Deloitte

99% was incredibly enthusiastic and 1% very enthusiastic :)! You've caused quite a stir within the group. Well done!

Joost Gulden
Head of Sales Stedin

An impressive and noteworthy presentation for our employees and customers. The rate at which change is happening - which you eloquently brought across in your energetic speech - requires a disruptive approach. To be continued!

Rob Pols
CEO Atos

Enthusiastic speaker, a good and versatile story. Everyone was ‘wowed’ by the lecture.

Maarten Buikhuisen
Directeur Global Solutions Heineken

Great keynote that really opened our eyes. Sparkling and energetic, from beginning to end. Thanks Richard, for showing us this different view of the fitness market and its future.

Arjan van Dijk
Commercial Director Matrix Fitness Benelux

Richard has inspired us and given us food for thought through his ‘own way’ of presenting - characterised by humour and interaction. It gives people energy, stimulates creativity and encourages thinking in opportunities.

Marcel Grisnigt
Vice President Thales

A spectacular kick-off to our ‘Away Day’. With many examples, he shows which changes are necessary to keep up with the technological developments. The presentation sparked many discussions throughout the day and inspired ideas for follow-up actions.

Gerard Blom
General manager Deltares

Afterwards everyone was enthusiastic. Not only because of the way you illustrated the generic trends but also because of the way you applied them to the agricultural and livestock industry - the market in which De Heus operates.

Joost Belt
Global Director – De Heus

Richard knows how to interpret the new developments in an inspiring manner, while simultaneously outlining their impact. Our visitors were challenged and inspired. Richard, thanks for an exciting and 'wondrous-ful’ presentation!

Leo van den Ende
CEO Sigmax

A great story, interactive, supported by many facts and anecdotes. He has convinced us.

Peter Zoeteman
Managing Director, Maritime Technology

Richard is very interesting and a true visionary. He brings the future so close that you can almost feel it. We found it interesting to see where technology will lead and how it will change our company and our business models.

Jan van Megen
Country manager - Arjo Huntleigh

Richard van Hooijdonk provides a dazzling presentation on numerous technological developments and their impact on society and the economy. Credible, high-speed and to the point. Inspires to think and act.

Henk Geveke
Managing Director TNO Defence

With lots of energy, Richard inspired us about the bewildering future of ‘value-based’ healthcare at the Swedish Embassy in The Hague. Thank you very much!

Andreas Rentner
Swedish Ministry of Economic Affairs

Highly recommended for any entrepreneur who wants to move with the times or rather; keep ahead of the times. Very inspiring.

John Verhagen
Chairman of the Executive Board ABAB

Richard van Hooijdonk was the perfect inspiration and he encouraged everyone to have an open mind! His enthusiasm, positivity and many tangible facts make him very credible.

Tessy Erns
Chairman Association of VPM

The connections have been made. We now know how to participate, innovate and conquer new markets in a unique way. Thanks for the fantastic session.

Rob van Veen
Commercial director, Draka

Richard's enthusiasm and inspiration were contagious. We’re still talking about it. He gave us food for thought; it was great to be able to share in his passion. He brought the future closer!

Gerard van der Vegte
Director X-ICT

Such an energetic and enthusiastic speaker! From the first few minutes, the audience hung on his every word when he spoke about ‘the future of healthcare.’ Especially the way he personally deals with these developments got people talking. It was a perfect start of our annual staff conference.

Angeline van Dijk
Director - Zorg van de Zaak


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