The Future of Retail

New technologies such as 3D printing, virtual reality and self-driving transport determine the future of retail. Big data and the IoT provide analyses and triggers. And more and more smart products find their own way to the consumer. Retail will never be the same again. Are you ready for the future?

The future of retail in the hands of ‘extreme digital’. The way we shop has been changing for years. Online has inflicted great damage to traditional shopping and mobile puts extra pressure on yesterday’s stores. Virtual reality and 3D printers make it possible to combine production and perception. Robots will gladly serve your customers and artificial intelligence ensures optimal use of all available channels. Ultra channel is the future. Generation Z is at the helm. Are you in or out? This lecture can be combined with ‘Company of the future’. It can also be customised on request.

Topics that will be covered during the lecture


4D Printing

4D printing could change the world. In fact, it is already doing so. Many interesting scientific techniques have already been developed to produce shape-shifting structures, even live tissue. Materials for clothing, tyres and shoes can now be programmed to respond to weather conditions by changing their permeability or their grip. To say that 4D is set to revolutionise retail would be an understatement.

Retail of Things

We already live in a superconnected world, but in the near future, everything will be communicating with everything. The ‘Retail of Things’ means that indoor and outdoor digital signage, display cabinets, sensors, smart product tags, wearables, smartphones and other devices will monitor, track, analyse, report, suggest and advise. Hyperconnectivity will enable products, devices and appliances to form multidimensional layers, streamlining store operations and improving customer experience.


Robots will soon be deployed at most department stores to greet customers and provide basic information. The current store and reception robots are only able to respond to visitors with pre-scripted answers, but as they gain speech recognition and natural language capabilities, they will soon be able to really respond to questions.

Artificial Intelligence

The miracle of artificial intelligence is far-reaching, and it’s no wonder that AI and retail are a great fit. AI technology equips retailers with sharper forecasting tools, enabling them to make smarter business decisions. This technology can understand customer preferences and formulate more accurate product suggestions, making commerce smarter and more personalised.

The Future of Payment systems

Tap-and-go mobile payments with biometric technologies will become increasingly widespread, eliminating the need for credit cards, pin codes and signatures. This will enable a customer to walk into a shop, take what he or she needs and then simply walk out while the payment process takes place in the background. The future of hands-free shopping in which the entire shopping experience is completed via a wearable is not far away.

Virtual and augmented reality

Virtual and augmented reality enable retailers to revolutionise the way their customers shop. Whether they want to try on a shirt or see if that designer table fits in their living room, VR and AR are set to vastly improve customer service, eliminate pain points and enable a differentiated, personalised client experience.


Customers spend more and more time interacting with brands on social media platforms like Pinterest, Instagram and Facebook. Simultaneously, they appreciate the advantages of sites like eBay and Amazon to quickly and reliably get exactly what they want with advantages like free shipping. Customers want the freedom to shop anywhere, via any possible channel, and in the future these channels will include smart fridges, Tesla dashboards and RFID chip implants.

Company of the future

The company of the future is hyper connected. It closely monitors new developments and collaborates with startups, scientists and universities. It uses smart algorithms to analyse the world and employs a flexible workforce capable of rapidly developing new products, services or processes and offering support on complex issues. The company of the future requires accessible leaders who inspire, have new visions and are prepared to veer off the beaten track.

These companies have already experienced our inspiration sessions



Richard van Hooijdonk

International keynote speaker, trend watcher and futurist Richard van Hooijdonk offers inspiring lectures on how technology impacts the way we live, work and do business. Over 420,000 people have already attended his renowned inspiration sessions, in the Netherlands as well as abroad. He works together with RTL television and presents the weekly radio program ‘Mindshift’ on BNR news radio. Van Hooijdonk is also a guest lecturer at Nyenrode and Erasmus Universities.

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I am interested in this lecture

Are you interested in this keynote lecture? Please complete the request lecture form or call me on 085-3030792.


Below you will find some videos of various performances and interviews with, among others, RTL Boulevard, RTL News, VARA and BNN. More videos can be viewed here.

What did others think of this lecture?


The symposium ‘Pilots vs. Nerds, Airpower in the Information Age’ was a great success. Nothing but positive feedback from the participants. In no small part thanks to your commitment and dedication, we were able to achieve this result.

Alexander Schnitger
Lieutenant-General Royal Netherlands Airforce

Richard van Hooijdonk’s contribution to the congress was particularly dynamic and inspiring! The participants experienced recognition, awareness and certainly, a wake-up call. There were no signs of a post-lunch dip! In short, an excellent contribution through a highly professional performance.

Jan Struijs

Richard van Hooijdonk is today’s foremost trend watcher. He explores how the latest technological developments impact each aspect of our lives, providing an exciting and sometimes disconcerting view of our future. And make no mistake; the future is coming at us with the velocity of a comet. Not only is Richard a child of the future; he is a great storyteller as well.

Roelof Hemmen
Presenter RTL news and BNR news radio

With your presentation 'Trendz 2030' you awakened the customs organisation. At the end of the day it turned out that your presentation had made the biggest impression. You made sure the issues were put on Strategic Management’s radar.

Alex Drost
Customs and the Tax and Customs Administration

A dazzling journey through new technology. The enthusiasm and energy during his presentation, combined with the visuals, provided a successful kick- off to our event.

Patrick Steemers
Partner Deloitte

99% was incredibly enthusiastic and 1% very enthusiastic :)! You've caused quite a stir within the group. Well done!

Joost Gulden
Head of Sales Stedin

An impressive and noteworthy presentation for our employees and customers. The rate at which change is happening - which you eloquently brought across in your energetic speech - requires a disruptive approach. To be continued!

Rob Pols
CEO Atos

Enthusiastic speaker, a good and versatile story. Everyone was ‘wowed’ by the lecture.

Maarten Buikhuisen
Directeur Global Solutions Heineken

Great keynote that really opened our eyes. Sparkling and energetic, from beginning to end. Thanks Richard, for showing us this different view of the fitness market and its future.

Arjan van Dijk
Commercial Director Matrix Fitness Benelux

Richard has inspired us and given us food for thought through his ‘own way’ of presenting - characterised by humour and interaction. It gives people energy, stimulates creativity and encourages thinking in opportunities.

Marcel Grisnigt
Vice President Thales

A spectacular kick-off to our ‘Away Day’. With many examples, he shows which changes are necessary to keep up with the technological developments. The presentation sparked many discussions throughout the day and inspired ideas for follow-up actions.

Gerard Blom
General manager Deltares

Afterwards everyone was enthusiastic. Not only because of the way you illustrated the generic trends but also because of the way you applied them to the agricultural and livestock industry - the market in which De Heus operates.

Joost Belt
Global Director – De Heus

Richard knows how to interpret the new developments in an inspiring manner, while simultaneously outlining their impact. Our visitors were challenged and inspired. Richard, thanks for an exciting and 'wondrous-ful’ presentation!

Leo van den Ende
CEO Sigmax

A great story, interactive, supported by many facts and anecdotes. He has convinced us.

Peter Zoeteman
Managing Director, Maritime Technology

Richard is very interesting and a true visionary. He brings the future so close that you can almost feel it. We found it interesting to see where technology will lead and how it will change our company and our business models.

Jan van Megen
Country manager - Arjo Huntleigh

Richard van Hooijdonk provides a dazzling presentation on numerous technological developments and their impact on society and the economy. Credible, high-speed and to the point. Inspires to think and act.

Henk Geveke
Managing Director TNO Defence

With lots of energy, Richard inspired us about the bewildering future of ‘value-based’ healthcare at the Swedish Embassy in The Hague. Thank you very much!

Andreas Rentner
Swedish Ministry of Economic Affairs

Highly recommended for any entrepreneur who wants to move with the times or rather; keep ahead of the times. Very inspiring.

John Verhagen
Chairman of the Executive Board ABAB

Richard van Hooijdonk was the perfect inspiration and he encouraged everyone to have an open mind! His enthusiasm, positivity and many tangible facts make him very credible.

Tessy Erns
Chairman Association of VPM

The connections have been made. We now know how to participate, innovate and conquer new markets in a unique way. Thanks for the fantastic session.

Rob van Veen
Commercial director, Draka

Richard's enthusiasm and inspiration were contagious. We’re still talking about it. He gave us food for thought; it was great to be able to share in his passion. He brought the future closer!

Gerard van der Vegte
Director X-ICT

Such an energetic and enthusiastic speaker! From the first few minutes, the audience hung on his every word when he spoke about ‘the future of healthcare.’ Especially the way he personally deals with these developments got people talking. It was a perfect start of our annual staff conference.

Angeline van Dijk
Director - Zorg van de Zaak


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