The future of retail is in the hands of ‘extreme digital’. Virtual reality and 3D printers will enable the fusing of perception, personalisation and on-the-spot production. Intelligent systems will take the place of cashiers and more and more smart products will independently find their way to the consumer. Offline and online shopping will merge into a captivating world of immersive experiences.

Masterclass

Getting started with the future. With inspiration, breakouts and realisation. An excellent starting point for a turnaround.

Fascinating lectures on location. Interaction is possible with Q&A sessions or interactive apps. Customisation possible.

Lecture

Webinar

An inspiring webinar with interactive options for your target group. We will take care of the technology and promotion.

Consultancy

Want to exchange ideas and brainstorm with a futurist about the future? Advice based on upcoming scenarios.

Research

You will receive inspiring research material and useful predictions that can help bring you one step closer to the future.

Below you will find an overview of the topics within this keynote lecture.

Topics

The store of the future

What will the store of the future look like? Will we only buy online and cause physical stores to disappear altogether? Or will shops turn into multi-purpose, multi-experiential spaces that use VR/AR to wow customers into buying their products? Most likely, the shopping experience of the future will be a combination of all of the above – and more.

Hyper-personalisation

Shopping will become increasingly personalised. Think in-store VR/AR promotions, interactive displays, smart mirrors in fitting rooms, and AR-overlaid product information. Smart systems will recognise and greet you by name as you enter the store, guiding you to all the things they know you will like. A 3D-printer will print your perfect, tailor-made product while you wait

Logistics & delivery

In de wereld van morgen bezorgen drones binnen enkele uren en als jij dat wilt zorgen 3D printers voor real-time delivery. Blockchain-gestuurde platforms geven inzicht in de herkomst van producten en de authenticiteit van luxe artikelen. Magazijnen worden steeds verder geautomatiseerd. Pakketten worden uitgerust met sensortechnologie en GPS zodat hun locatie te allen tijde bekend is.

The future of payments

In the future, we will pay with a swipe, transfer money with a heartbeat, or confirm payments with a smile or iris scan. In the background, business systems will automatically carry out all kinds of processes. We will also be able to pay with our self-driving car or personal wearables.

Chatbots and holograms

Online, you will likely come across interactive, conversational chatbots that know all your likes and dislikes and make spot-on suggestions. Browsing will become increasingly voice-empowered. You’ll be able to visit virtual showrooms, where VR/AR tech will enable you to try and experience whatever you’re interested in buying. Hologram prototypes will show you the progress of your product being created.

Ultra-channel marketing

Marketing will become increasingly personalised and immersive, reaching potential customers in mind-blowing ways. Think VR, AR, interactive signage, and chatbots. You’ll receive tailor-made offers via an app, smart TV, e-mail, or your smartwatch. ERA – Emotion Response Analysis – will use EEG tech to measure your emotional response to online products or digital advertising.

Ethics

De mens is niet meer los te denken van technologie en het is dan ook belangrijk dat we oog blijven houden voor de morele kant van technologische ontwikkelingen. Dat we filosoferen over de implicaties op de wereld van morgen en dat we technologie ethisch gaan begeleiden. We moeten onze grenzen bepalen en zeggenschap hebben over hoe mens en machine met elkaar gaan samenwerken.

New skills & roles

Het samengaan van technologie en retail verandert bestaande rollen en vaardigheden. Veel kassa- en winkelmedewerkers worden door een digitale collega vervangen. Retailers nemen mensen in dienst als merkambassadeurs, marketinganalisten en specialisten op het gebied van KI en VR/AR, social media-experts. Maar ook mensen die boeiende interactieve content ontwikkelen voor realtime digitale winkels en online winkelplatforms.

Future leadership

The future of work requires a new type of manager, who challenges the status quo and is willing to abandon entrenched ‘best practices’. There will be a move to flatter hierarchies as millennials are great team players and see traditional hierarchies as outdated. The managers of the future will offer employees opportunities to develop new skills and explore new positions.

Organisation of the future

The company of the future is hyper connected. It closely monitors new developments and collaborates with startups, scientists, and universities. It uses smart algorithms to analyse the world and employs a flexible workforce capable of rapidly developing new products and services. The company of the future requires accessible, inspiring leaders who are not afraid to veer off the beaten track.

All the topics mentioned can be presented in a comprehensive, compact way or, if required, omitted. Topics from other lectures or your own suggestions can also be added. We will gladly discuss this with you.

"You can’t really talk about the future without also being part of it”, says Richard van Hooijdonk. So he put his money where his mouth is. To date, he’s had several RFID chips injected into his body that perform various tasks for him. Van Hooijdonk is planning to have a number of additional chips implanted in 2020 and 2021.

This futurist has chips in his body

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