Trends! Onward to 2030

Trends 2030 is the most requested lecture of this moment. Trendwatcher, futurist and international keynote speaker Richard van Hooijdonk takes you to an inspiring future that will drastically change life, work and business. New technology will have an impact on everything we do. We also need to adapt our organisations and prepare people for these rapid developments.

We’re about to experience major changes. We’ll soon drive around smart cities in autonomous cars that just came out of a 3D printer. We’ll reach the age of 300 and perhaps even become immortal. If we have to leave the earth in 500 years, will Mars be an alternative? Many jobs will no longer exist in the world of tomorrow. How will we ensure that people live fulfilling lives? What type of education and which skills will we need to create tomorrow’s world together?

New possibilities and business models are emerging. Organisations need to be prepared for the future. This lecture can be combined with the keynote ‘Company of the future‘. Customisation of this lecture is possible.

Topics that will be covered during the lecture



Robots and machines will take over repetitive and predictive work. What is the impact of this? What happens to all the people who lose their jobs and how do we handle the new wealth generated by these developments?

Internet of Things

Smart devices will ‘talk’ to each other and algorithms will make much better decisions, much faster than humans can. The Internet of Things will impact our homes, towns, transportation, health, factories, aerospace and many other industries. Everything will become intelligent but this also causes risks.

3D and 4D printing​

The way we manufacture products is going to change completely. Smart 3D printers print almost anything. A complete car, a wind pipe, heart valve, bike or freestanding house or a 4D printed chair that can change shape. Ready while you wait. This technology will have major implications for the supply chain of the future.

Self-driving systems

Smart transport offers a solution to traffic congestion, pollution, health problems and inefficient investments. Smart cars travel seamlessly from A to B. Intelligent transport systems drive through the city like trains. In 2030 we will wonder how we ever lived and worked without this smart technology.

Artificial intelligence

New technology generates loads of information. Sensors, RFID chips and GPS systems provide petabytes of data. Self-learning algorithms will take the best decisions at the highest speed. Will our human brains still be relevant?

Bio- and neurotech​

Will the ability to reprogram our DNA lead to the eradication of serious diseases? Will we be able to create tomatoes that contain all the vitamins we need? Will smart technology be able to control our grey matter and put an end to epilepsy and Alzheimer's? Can we upload new skills to our brains and start a new career? Is neurotech science fiction or reality?

Virtual- and augmented reality

Virtual reality allows us an immersive experience of digital scenarios. For instance, we can go on a virtual holiday or view a virtual house, practice surgery, train for combat missions or a stroll through the Middle Ages. Augmented reality puts a layer of digital information over a real life situation. For example, you can do home renovations or repairs, assisted by real-time digital coaching. This is all possible with VR and AR headsets and soon even with special lens implants.

These companies have already experienced our inspiration sessions



Richard van Hooijdonk

International keynote speaker, trend watcher and futurist Richard van Hooijdonk offers inspiring lectures on how technology impacts the way we live, work and do business. Over 420,000 people have already attended his renowned inspiration sessions, in the Netherlands as well as abroad. He works together with RTL television and presents the weekly radio program ‘Mindshift’ on BNR news radio. Van Hooijdonk is also a guest lecturer at Nyenrode and Erasmus Universities.

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Are you interested in this keynote lecture? Please complete the request lecture form or call me on 085-3030792.


Below you will find some videos of various performances and interviews with, among others, RTL Boulevard, RTL News, VARA and BNN. More videos can be viewed here.

What did others think of this lecture?


The symposium ‘Pilots vs. Nerds, Airpower in the Information Age’ was a great success. Nothing but positive feedback from the participants. In no small part thanks to your commitment and dedication, we were able to achieve this result.

Alexander Schnitger
Lieutenant-General Royal Netherlands Airforce

Richard van Hooijdonk’s contribution to the congress was particularly dynamic and inspiring! The participants experienced recognition, awareness and certainly, a wake-up call. There were no signs of a post-lunch dip! In short, an excellent contribution through a highly professional performance.

Jan Struijs

Richard van Hooijdonk is today’s foremost trend watcher. He explores how the latest technological developments impact each aspect of our lives, providing an exciting and sometimes disconcerting view of our future. And make no mistake; the future is coming at us with the velocity of a comet. Not only is Richard a child of the future; he is a great storyteller as well.

Roelof Hemmen
Presenter RTL news and BNR news radio

With your presentation 'Trendz 2030' you awakened the customs organisation. At the end of the day it turned out that your presentation had made the biggest impression. You made sure the issues were put on Strategic Management’s radar.

Alex Drost
Customs and the Tax and Customs Administration

A dazzling journey through new technology. The enthusiasm and energy during his presentation, combined with the visuals, provided a successful kick- off to our event.

Patrick Steemers
Partner Deloitte

99% was incredibly enthusiastic and 1% very enthusiastic :)! You've caused quite a stir within the group. Well done!

Joost Gulden
Head of Sales Stedin

An impressive and noteworthy presentation for our employees and customers. The rate at which change is happening - which you eloquently brought across in your energetic speech - requires a disruptive approach. To be continued!

Rob Pols
CEO Atos

Enthusiastic speaker, a good and versatile story. Everyone was ‘wowed’ by the lecture.

Maarten Buikhuisen
Directeur Global Solutions Heineken

Great keynote that really opened our eyes. Sparkling and energetic, from beginning to end. Thanks Richard, for showing us this different view of the fitness market and its future.

Arjan van Dijk
Commercial Director Matrix Fitness Benelux

Richard has inspired us and given us food for thought through his ‘own way’ of presenting - characterised by humour and interaction. It gives people energy, stimulates creativity and encourages thinking in opportunities.

Marcel Grisnigt
Vice President Thales

A spectacular kick-off to our ‘Away Day’. With many examples, he shows which changes are necessary to keep up with the technological developments. The presentation sparked many discussions throughout the day and inspired ideas for follow-up actions.

Gerard Blom
General manager Deltares

Afterwards everyone was enthusiastic. Not only because of the way you illustrated the generic trends but also because of the way you applied them to the agricultural and livestock industry - the market in which De Heus operates.

Joost Belt
Global Director – De Heus

Richard knows how to interpret the new developments in an inspiring manner, while simultaneously outlining their impact. Our visitors were challenged and inspired. Richard, thanks for an exciting and 'wondrous-ful’ presentation!

Leo van den Ende
CEO Sigmax

A great story, interactive, supported by many facts and anecdotes. He has convinced us.

Peter Zoeteman
Managing Director, Maritime Technology

Richard is very interesting and a true visionary. He brings the future so close that you can almost feel it. We found it interesting to see where technology will lead and how it will change our company and our business models.

Jan van Megen
Country manager - Arjo Huntleigh

Richard van Hooijdonk provides a dazzling presentation on numerous technological developments and their impact on society and the economy. Credible, high-speed and to the point. Inspires to think and act.

Henk Geveke
Managing Director TNO Defence

With lots of energy, Richard inspired us about the bewildering future of ‘value-based’ healthcare at the Swedish Embassy in The Hague. Thank you very much!

Andreas Rentner
Swedish Ministry of Economic Affairs

Highly recommended for any entrepreneur who wants to move with the times or rather; keep ahead of the times. Very inspiring.

John Verhagen
Chairman of the Executive Board ABAB

Richard van Hooijdonk was the perfect inspiration and he encouraged everyone to have an open mind! His enthusiasm, positivity and many tangible facts make him very credible.

Tessy Erns
Chairman Association of VPM

The connections have been made. We now know how to participate, innovate and conquer new markets in a unique way. Thanks for the fantastic session.

Rob van Veen
Commercial director, Draka

Richard's enthusiasm and inspiration were contagious. We’re still talking about it. He gave us food for thought; it was great to be able to share in his passion. He brought the future closer!

Gerard van der Vegte
Director X-ICT

Such an energetic and enthusiastic speaker! From the first few minutes, the audience hung on his every word when he spoke about ‘the future of healthcare.’ Especially the way he personally deals with these developments got people talking. It was a perfect start of our annual staff conference.

Angeline van Dijk
Director - Zorg van de Zaak


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